See what you really make on every sale after GST, packaging, shipping and marketplace commission. Or set the margin you want and get the right selling price.
What you pay to make or buy it, excl. GST
Packaging, shipping, ads per order
Amazon, Flipkart, Swiggy… leave 0 if none
| Markup on cost | Equals margin of |
|---|---|
| 25% | 20% |
| 50% | 33.3% |
| 100% (double the cost) | 50% |
| 200% (triple the cost) | 66.7% |
Many sellers set a 50% markup and believe they have a 50% margin. They actually keep 33%, and less after commission and returns.
Commission is charged on the selling price, not on your profit. A 20% commission on a product with a 30% margin wipes out two-thirds of your profit. Selling through your own website or WhatsApp keeps that money with you. That's why most growing brands move repeat customers to their own store.
It depends on the industry. Grocery and FMCG retail often run at 5–15% net, restaurants at 10–20%, apparel and D2C brands at 40–60% gross, and services and software can exceed 60%.
No. GST collected is not your income. This calculator removes GST from the selling price before working out margin.
Anything you spend per unit sold: packaging, shipping, payment gateway fees (about 2%), ad spend per order and return losses.